Honda Ads Don’t Make Sense.
For your consideration: Honda Ads Don’t Make Sense.
We were looking through the latest copy of The Atlantic magazine and the back page just stuck out like a sort thumb.
What we saw was a blue sky with two people flying kites on a nice sunny day.
Awwwwwwwwwwwwwwwwww.
What a NICE day for a car advertisement. We can never get enough of these.
Alas, we digress . . .
The point of the ad was to accentuate the fact that Honda vehicles have a 15-year history of beating the industry average of 25 miles per gallon per vehicle. Honda comes in at 30 mpg. That’s great.
The only problem we saw what that the only vehicle featured in the ad was the Honda Element—a vehicle that Honda mercilessly advertises in so-called “liberally” minded magazines. Maybe they think that liberals think Elements are “cute.”
Well, Money Kings know that of all the vehicles Honda manufactures there’s only one that gets WORSE mileage than the Element: The Ridgeline.
Our MoneyKings tip is for Honda to not use of its most gas guzzling vehicles in an ad that accentuates their mpg features! Honda makes a great line of fuel efficient cars. They have for years. Why not showcase one of the hybrids? If you’re buying a Honda, you’re probably not looking at an Element with gas prices being as high as they are!
Good luck out there.
Keywords: advertisement, money, gas, economy, Honda, vehicle, cars, Element
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