For your consideration: Michigan Water Is Cold. That’s The Truth.

Welcome to another edition of advertising analysis.

We normally wouldn’t be addressing an entire state on our blog, but the constant advertisements for people to spend money in Michigan for various vacations:

1. The Fall: The colors are so great.
2. The Spring: The flowers are so great.
3. The Winter: The skiing and winter sports are so great.

. . .have finally culminated to one thing: Summertime water.

If you live in Illinois and listen to the radio, you’ve heard the overwhelmingly sappy Michigan.org commercials telling you about great memories and the BEST times you’ll ever have when you think of Michigan’s lakes and streams.

Whether or not any of this is true remains to be seen when actually vacationing in Michigan . . .

The Michigan ads are telling the truth about how clear and numerous the state’s lakes are, and how widely available they are for your fishing, boating and swimming needs. No problems there.

If you’re planning a vacation this year to Michigan, however, the one thing those ads don’t tell you is that the water in Michigan is

Don’t plan to get wet in Michigan in June or even July. Think August, and only August. A search for average water temperatures in Michigan will give you even better data.

The ads for Michigan.org are seemingly unending these days. They must be spending a boatload running these ads. The ads emphasis on water is simply misleading and therefore warrants an analysis from TheMoneyKings.com.

Why?

Because people get hyped up about this kind of stuff, and plan and save for their BIG Michigan vacation only to wind up being disappointed by just how unfriendly Michigan waters can be. Michigan.org should use some of their cold water to mix the Kool-Aid they're trying to force down people's throats with their ads.

Want to go swimming in June? Think Florida. In Michigan, you better bring a wet suit.

Good luck out there.

Keywords: advertising, exaggerations, cold, water, no, fun, misleading