$5 Sandwiches At Subway—How You’re Finally Getting Some Respect.
For your consideration: $5 Sandwiches At Subway—How You’re Finally Getting Some Respect.
Why are we hating Subway today?
Shouldn’t we all be happy that we’re getting what is essentially (NOW) a great deal out of a wildly successful company?
Shouldn’t we be THANKFUL that the purveyors of all things JARED have decided to offer a discount on their already great quality grub?
Nice Money King says, “Maybe.”
Mad Money King says,
Hell No!
Of course, everyone wants to know why.
The real reason why we’re hating Subway today deals not with the $5 foot long sandwich promotion. The real reason why we’re hating Subway today is because Subway’s been ripping us off for a while, and not many people seem to care.
You might remember Subway when it first started. We’re talking about the days when you could order a foot long turkey sandwich for about $4.99 and the sandwich “artist” would pull a pre-packaged slab of turkey meat out of a tub, cut it in half in its wax paper shell and then carefully remove it while placing it on your choice of bread.
Back in those days, you were getting a certain portion of meat for each sandwich. Let’s call it X—with the exception of the following sandwiches: roasted chicken breast, meatball, tuna, veggie, steak and cheese and a few of the other hot sandwiches.
Then around 1998 or so, Subway had a big change to their menu and their stores. Their advertisements were upgraded. They’re sandwich names changed a bit. Prices increased, and that portion of meat you were given per sandwich—the X—was drastically reduced by taking the pre-packed, wax paper-covered meat away in favor of sliced meat in plastic containers dealt slice by slice by the sandwich “artist.”
Ultimately, this reduced the net amount of meat per sandwich, increased the price and made Subway a ton of money.
The Money Kings remember this, and have never forgiven Subway for this move. True! Most people don’t care that they’re eating more bread and vegetables as a result, but The Money Kings know that their readers realized this little snafu, and have been ordering the hot sandwiches ever since. It was too difficult for Subway to reduce the meat on these sandwiches, thus making them the better value.
Subway now pricing its foot longs at $5 is simply a move back to pre-1998 offerings to its customers. Pardon Mad Money King if he feels that this isn’t as much of a good deal but just some long overdue respect.
Good luck out there.
Keywords: money, savings, food, portion, size, less, more, subway, sandwich
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Well, I had no idea that was going on. I actually hate getting all of that bread because it's like three times how much you should be eating in a serving anyway.
Haha... I first cursed
Haha... I first cursed Subway when they went to charging for extra cheese... I love cheese and would get a couple extra slices on my sandwiches. Then I learned, after I learned they were charging, that the "artist" usually doesn't tell the cashier it's got extra cheese, so all was somewhat forgiven. Then they started charging for banana peppers, so I just quit going for a while. Now they've dropped that practice.
Now we're just back to hoping the cashier doesn't know about the cheese.
I can understand why you are
I can understand why you are cross - from a customers point of view I agree that it is irritating. However, as a business owner I can certainly see why, once they have established a good customer base, they would put up prices and hope no one noticed...of course I would never dream of doing that myself!
great point!
The Money Kings have to pick sides from time to time.
For the business owner . . . this is good marketing.
For the consumer . . . this is cause for scrutiny.
The trade offs.
Thanks for the comments.
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